Client
via travelingng
Overview
The branding project for Via Travel focused on building a clear, trustworthy, and emotionally engaging identity. The goal was to create a brand that feels both professional and friendly, capable of appealing to two key audiences: budget-conscious travelers and high-end experience seekers. The identity system had to reflect values such as happiness, flexibility, security, and customer care, while supporting an evolving digital experience.
Client
via travelingng
Industry
Travel agency
Service
Branding
Digital Design
Duration
5 Weeks
The Challenge
Via Travel needed to differentiate itself in a saturated market by conveying its unique vacation certificate model, while also addressing the perception of affordability without losing a sense of quality and reliability. The challenge included creating a brand that would speak to two different audience tiers (low-ticket and high-ticket) with equal clarity and appeal, while maintaining a consistent, scalable visual and verbal identity.
The Solution
A comprehensive brand identity was developed, including logo design, color palette, typography, and brand voice. The system is modern, vibrant, and adaptable, designed to evoke trust, joy, and ease. The communication strategy highlights personalized service, travel freedom, and fast, efficient support, aligning with the company’s mission to humanize the travel booking experience and build customer loyalty.
The Result
The new branding positioned Via Travel as a reliable, modern, and people-focused travel brand. The clear visual system and messaging strengthened its market presence and enabled better communication with both target audiences. The refreshed identity supports future growth, from digital platform expansion to potential automation of services and strategic partnerships.
