Client
Sooh!
Overview
The goal of Soosh® was to create a premium, yet approachable sushi brand that stands out in the competitive food industry. The brand needed to reflect expert craftsmanship, exclusivity, and a contemporary aesthetic, while also embracing the mobility and intimacy of a private omakase experience. Our focus was on building a strong visual identity, brand positioning, and digital presence to attract a discerning audience that values quality and innovation.
Client
Sooh!
Industry
Food
Service
Branding
Packaging
White Paper
Duration
5 Weeks
The Challenge
The sushi industry is crowded with traditional restaurants and mass-market options, making differentiation difficult. Soosh® needed to establish trust and exclusivity while clearly communicating the uniqueness of its home-a-kase experience. The challenge was to balance modernity with Japanese hospitality and build a strong digital presence to attract high-end customers.
The Solution
We crafted a refined brand identity that blends Japanese minimalism with a modern edge. A sleek logo, sophisticated color palette, and premium typography reinforced exclusivity and craftsmanship. The brand messaging highlighted the intimate, elevated nature of Soosh®, supported by a strong digital presence and premium packaging to enhance the experience.
The Result
Soosh® positioned itself as a unique and premium sushi brand, attracting a niche audience eager for an immersive dining experience. Its strong visual identity and digital engagement generated excitement and built a loyal customer base. With a scalable foundation, Soosh® is now set for expansion and future collaborations.
