Client
Leah
Overview
The branding process for LEAH focused on creating a strong, modern, and approachable identity that aligns with its technological and educational values. The logo incorporates a unique wordmark where the "L" is represented as a crossing line, symbolizing connection and fluency. The rounded sans-serif typography reinforces a sense of innovation and accessibility, while the color palette—featuring deep violet, cyan, and orange accents—evokes a blend of education, technology, and motivation. Additionally, a custom-designed robot character serves as LEAH’s mascot, guiding users throughout their learning journey.
Client
Leah
Industry
Education & Tecnology
Service
Brand Identity
Digital Design
Duration
6 Weeks
The Challenge
The main challenge was to create a visual identity that combined credibility, innovation, and warmth. The brand needed to appeal to a diverse audience, from students to professionals, while differentiating itself from competitors like Open English and Duolingo. The identity also had to communicate adaptability and reliability, reflecting LEAH’s AI-powered learning system.
The Solution
A sleek and modern brand identity was developed, ensuring a balance between professionalism and approachability. The logo’s structure conveys fluidity and connection, while the mascot adds personality and engagement to the brand. The color scheme was carefully chosen to evoke trust and dynamism, and the typographic choices ensure readability and a contemporary feel. The overall design positions LEAH as an advanced yet user-friendly platform.
The Result
The new branding successfully establishes LEAH as a forward-thinking and engaging platform, ready to compete with major players in the industry. The cohesive visual system strengthens brand recognition, and the mascot enhances user interaction. By integrating a fresh, tech-driven aesthetic, LEAH now stands out as a compelling alternative for those seeking to improve their English skills in a flexible and effective way.
